July 15, 2015

Cinema Advertisement


It provides a 360-degree marketing environment that is uncluttered and finds the consumer in a relaxed and receptive frame of mind. It delivers the message to captive audience which targets specific demographics. With over 200 cinema locations to pick from across the US, The poster standee of the book is displayed at the cinema lobby throughout the campaign. This approach brings the characters to life in front of the moviegoers who will be potentially be the book-buyers.


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